Company Surge® for Salesforce FAQs

Company Surge® data is now available in Salesforce through the Data.com AppExchange. By enabling Company Surge® data in Salesforce, you can better prioritize sales and align sales and marketing initiatives.

Frequently Asked Questions:

  1. What can I do with Company Surge® for Salesforce?
  2. Which Salesforce editions support Company Surge®?
  3. Which languages are supported?
  4. Do you support both the classic and lightning experience?
  5. Do you have an installation guide for classic or lightning experience?
  6. Do you have estimates for how much data storage will be needed?
  7. What is the minimum time commitment for Company Surge® in Salesforce?
  8. Is this included in my Company Surge® license?
  9. Is it required that I have a Company Surge® license to get the data in Salesforce?
  10. How do you define 'clean?'

     

  1. What can I do with Company Surge® for Salesforce? 
    There are many ways to get value out of Company Surge® for Salesforce.
    1. Account-Based Marketing (ABM) - align sales to focus resources on the same target company list of surging companies to create highly targeted sales and marketing plays.
    2. Sales Prioritization - help SDRs and inside sales teams prioritize the companies they should be calling on a weekly basis by focusing on companies that are currently surging on topics relevant to their product or service.
    3. Account Intelligence - better understand the topics that target companies are interested in for sales and marketing teams to tailor engagement. 
  2. Which Salesforce editions support Company Surge®?  
    Professional, Enterprise and Unlimited editions are supported.
     
  3. Which languages are supported? 
    English only.
     
  4. Do you support both the classic and lightning experience?  
    Yes, both the classic and lightning experiences are supported.
     
  5. Do you have an installation guide for classic or lightning experience?  
    Yes, download the installation guides for the classic and lightning editions.
     
  6. Do you have estimates for how much data storage will be needed?  
    Below are data storage estimates based on # of accounts and topics. Download the one-pager

    # of accounts

    Match rate

    # of topics

    Estimated data storage

    500K

    45%

    12

    5GB

    500K

    45%

    25

    10GB

    500K

    45%

    50


    20GB

     
  7.  What is the minimum time commitment for Company Surge® in Salesforce?  
    An annual commitment is required.
     
  8. Is this included in my Company Surge® license? 
    Company Surge® in Salesforce is sold in addition to the Company Surge® license. Please contact your Bombora account contact for more information.
     
  9. Is it required that I have a Company Surge® license to get the data in Salesforce? 
    Yes, we require a Company Surge® license in order to access data in Salesforce. Please contact your Bombora account contact for more information.
     
  10. How do you define 'clean?'
    'Clean' is a term used by Data.com for appending information (such as Bombora Intent data) to a record (Account, Contact, Lead).  
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