Intent Event 2018 - Marketo's Secrets to Leveraging Intent Data for ABM - Mike Madden - Marketo

December 20, 2018
For many, the path to a world-class demand generation engine was shrouded in mystery. Not any longer. Cue the spotlights and draw the curtains – watch this session to learn how Marketo has rallied around an Account-Based Marketing strategy fueled by Intent data to run a fast-growing volume velocity business.
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Intent Event 2018 - From Heart to Head - How Juniper Networks' Data Transformation is Driving Smarketing
Intent Event 2018 - From Heart to Head - How Juniper Networks' Data Transformation is Driving Smarketing

Juniper Networks is giving new meaning to the often hyped term, ‘data-driven’. Forced to change because of ...

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