Speaker: Mike Madden, Director of North America Commercial and Customer Demand
Generation at Marketo
For many, the path to a world-class demand generation engine was shrouded in mystery. Not any longer. Cue the spotlights and draw the curtains – this session will dive into how Marketo has rallied around an Account-Based Marketing strategy fueled by Intent data to run a fast- growing volume velocity business.
This session covered:
- The ins and outs of The Marketo demand generation engine
- How Marketo operationalized Intent data into all things ABM
- The best use cases to leverage Intent data to focus your marketing efforts on the right accounts